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Between them - Cobra Beers have won a collective total of 94 Gold Medals at the international Monde Selection awards, making them amongst the most awarded beers in the world. From Wikipedia, the free encyclopedia. The neutrality of the style of writing in this article is questioned. Please do not remove this message until conditions to do so are met. September Learn how and when to remove this template message. Burton upon Trent , Staffordshire. Retrieved The Times of India. Retrieved 14 November Burton Mail. Retrieved 27 November Chichester: Wiley. Brewers' Guardian.

Retrieved 12 August Molson Coors. Archived from the original on 4 December Meanwhile, Paine has encouraged young women to take up gaming through a series of ads starring TV presenters Holly Willoughby and Fearne Cotton.

Download e-book Report on the 2008 UK communications campaign of Carling Extra Cold

Much has been written about Duffy's relative lack of experience in the motor industry - he joined Audi from Barclays. However, as sales have declined, the head of marketing at the Volkswagen-owned marque has focused on building the Audi brand with eye-catching ads created by agency Bartle Bogle Hegarty.


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This was notable because many other car marques have pared back their TV advertising spend. Duffy has also increased the brand's focus on digital marketing and recently appointed Razorfish. McAnena was appointed as group brand director at Bupa in January this year with responsibility for developing the brand internationally.

Her wide-ranging remit includes marketing health insurance, preventative healthcare, home healthcare, and care and services for the elderly. The former PepsiCo marketer joins Bupa at a challenging time, as the uncertain economic climate has made persuading consumers of the value of private healthcare increasingly difficult. Simpson took over as Ford of Britain's marketing director, replacing Mark Ovenden last September, following a four-year stint as director of marketing communications for Ford of Europe.

In his previous role, he was responsible for the 'Beautifully Arranged' campaign for the Focus model, and the manufacturer's decision to aim its new Fiesta model at women drivers. He is currently overseeing a high-profile brand campaign that breaks during the broadcast of this week's Champions League Final on ITV1. Vile's entry to the Power list is mostly thanks to Aleksandr Orlov, the meerkat at the front of his company's highly successful comparethemeerkat.

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In a low-interest sector usually marked by uninspiring advertising, this achievement is particularly outstanding. Vile, who was appointed marketing director for comparethemarket. He began his career at the Post Office before becoming direct marketing manager at Thomas Cook. The undoubted highlight of the past year for marketing director Goldstone, or 'the Vicar', as he was known during his time at Walkers, came in the form of the second execution, 'Go on lad'. This follows the progress of a boy as he runs through key historic events in Britain while carrying a Hovis loaf home, from to the modern day.

It helped Hovis gain ground on the UK's number-one bread brand, Warburtons. While the ad and its accompanying PR received the most attention, Goldstone's work has been well-rounded. The packaging across its range of loaves has been overhauled and Goldstone has invested in new product development; this has included bringing back the Little Brown Loaf and revamping the Hovis rolls range. This management experience will be useful as she wrestles with the issue of illegal file-sharing, which continues to take its toll on the music industry's ever-diminishing bottom line.

She takes on responsibility for all the group's operations in the region with a portfolio of artists that includes Robbie Williams and Coldplay. In February this year, Clarke assumed the role of commercial director of Carphone Warehouse's TalkTalk home telephone and broadband group, taking on responsibility for all sales and marketing activities.

This followed the departure of TalkTalk's previous head of marketing, David Pagliari. Clarke, who made her debut in the Power last year, has become one of the most influential marketers on the high street.

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While spelt doom and gloom for some travel marketers, it was a good year for TUI's Williamson. He was appointed to the board-level position of customer director as part of a restructure at the travel group, which was formed following a merger with First Choice in Williamson faced strong competition for the role from Thomson's head of marketing, Andrew Rayner. The energetic ski-fanatic is now responsible for marketing Thomson and First Choice, as well as TUI's overseas operations and customer services.

In his role as group brand marketing director he oversees all Sky's marketing activity, including its push toward HDTV this year. It also has plans to create a professional British road cycling team, which will be known as Team Sky, to compete in the Tour de France from Baby-faced Auld is growing in stature and confidence as Domino's posts record sales driven by the trend for consumers to spend more time at home. After acknowledging that the pizza chain's year sponsorship of Sky One's The Simpsons was no longer effective, he brought the curtain down on the tie-up, ending the longest-running sponsorship on multi-channel TV.


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The main focus for Auld's sponsorship pounds has now been angled toward Britain's Got Talent. It has proved to be a canny decision; the show's profile has rocketed on the back of unlikely singing sensation Susan Boyle. Glamorous Vidal, Apple's European head of marketing, may be low-profile, but her marketing activity for Apple's iPod, iTunes and iPhone has spoken volumes.

Since then she has overseen the marketing for one of the most successful brands ever. While sales for Apple Macintosh computers have fallen, its phones and music gadgets have continued to impress with their simplicity and stylishness. More recently, the App Store has been a phenomenal hit with iPhone and iPod Touch users around the world, demonstrated by the 1bn apps downloaded in nine months.

She is now responsible for the bank's global marketing strategy, and will work with incumbent agency JWT on HSBC's long-term 'The world's local bank' strategy. Britton also finds herself temporarily heading up UK marketing, following the departure of James Boulton in February.

During the chaos caused by the credit crunch last year, some of the worst-affected high-street banks were snapped up by their former rivals.


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Mutton-chopped Moor, who replaced Jeremy Davies last June at the hitherto low-profile Abbey, has since been busy attempting to integrate the two brands and consolidate marketing contracts to cut costs. Nike's recent online marketing efforts have attracted well-deserved praise. With Adidas so heavily involved in most of this year's significant European sporting events, Nike and its youthful marketing director, Pestridge, will have to be on top of their game.

However, the Wimbledon tennis tournament and the British Open, which will feature Nike's most marketable asset, golfer Tiger Woods, should offer plenty of marketing opportunities. Since taking over from Uwe Ellinghaus as UK marketing director in May , Hudson has presided over a raft of initiatives to promote BMW as the most technologically advanced motoring brand. He has placed greater emphasis on the marque's eco-marketing programme, 'Efficient Dynamics', while overseeing campaigns for the 7 Series and the Z4 coupe.

The brand's recently appointed marketing director has been key to this growth. It has proved another controversial year for McLeod, Volkswagen's head of marketing, with the latest Matrix-style ad for its Golf model drawing more than complaints to the ASA due to its fight scenes. Harris has strengthened his marketing team over the past year, appointing former Red Bull marketer Fiona Bosman as its head of brand engagement, to oversee relationships with all its agency partners. However, Nokia's 'Comes with music' campaign has done little to re-engage younger consumers with the brand and,.

He will have to work hard to prevent rivals Sony Ericsson, LG and Samsung - all working on their own youth mobile-entertainment strategies - from gaining more ground this year. Since being promoted to director of brand and marketing in September last year, Stockwell has had a job on his hands.

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Virgin Media has been struggling to maintain customer acquisition numbers for its TV and broadband services. Following rumours that the group is planning to sell off its content division, the Virgin lifer must balance reassuring existing customers with attracting new ones. For its next marketing push, Virgin plans to roll out advertising promoting its video-on-demand content. Davies, renowned as a straight-talker, has pledged to keep spending through the recession to support his brands. Fortunately for him, he is one of the few beer marketers with more money to play with this year than last.

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As marketing director, he has rolled out a multimillion-pound, integrated marketing push which highlights the fact that Carling, Coors' top-selling UK brand, is made entirely from British barley. In an unusual change of direction for a mainstream beer brand, Carling has also targeted female drinkers with ads flagging up that the lager contains only 99 calories per bottle.

The Post Office's Arsenal-obsessed marketing director has continued to oversee a marketing strategy for the group, which has depicted celebrities such as Westlife queuing up at its counters. However, the continued threat of further Post Office closures means the brand has also received its fair share of negative headlines over the past year. Gopalan joins T-Mobile as chief marketing officer next month, filling the gap left by the departure of Phil Chapman. Responsible for revenue development for the business, which includes customer relationship management, loyalty and retention, brand development and marketing communications, Gopalan moves from Capital One Bank, where, as managing director for Europe, he built a successful challenger brand in the financial-services market.

He will have to capitalise on the momentum generated by T-Mobile's 'Life's for sharing' campaign, including the highly successful 'Dance' ad, which featured a strong flash mob at London's Liverpool Street Station. Five's German owner, Bertelsmann, has said the channel's future is on a knife-edge, calling for a merger of the commercial channel with the publicly owned Channel 4. However, its head of brand strategy and marketing, Ratcliff, has still managed to make his mark.

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London: Channel 4. The Observer. Channel 4. Archived from the original on 9 August Retrieved 8 August Rioting has again erupted on the streets of Tottenham almost 26 years after the Broadwater Farm riot. But what lies beneath the latest violent outburst in this chequered corner of north London? Retrieved 17 August The Scotsman. West Midlands Police. International Journal of Business and Management.

The Huffington Post- Canada. Sky News. Archived from the original on 24 November Your Local Guardian. Ethnic Tensions Stoked by Riots".

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Ealing Gazette. London Fire Brigade. Archived from the original on 21 August Association of British Insurers. Archived from the original on 1 March City A. Pitchfork Media. Retrieved 19 August Financial Times. Digital Spy. Archived from the original on 21 October Cheltenham Town F. Archived from the original on 30 September Essex Police.